AHU: Breaking into the Boys Club

How female brewers are looking to change the face of beer culture

Errol Morris, the Oscar-winning director of The Fog of War and The Thin Blue Line, is also the director of a lengthy campaign of commercials for Miller High Life extolling the virtues of being a man and enjoying a beer. Each spot has a [...]

AHU: The few, the proud, the drunken

Does fanaticism toward one beer mean it is truly worthy of merit?

On February 9 in the small seaside town of Portsmouth, New Hampshire, a beer will be placed on tap in the Portsmouth Brewery. Its reception will ripple through the sea of beer aficionados across America. Portsmouth Brewery, which only produces about 1,000 barrels of [...]

The Globe and Mail finds solution to Quebec independence

In Monday’s Globe and Mail came an article about a beer aimed at Quebec’s sovereignty, L’Indépendante – Vive la bière libre. The main angle here was seeing the release of a beer whose profits are donated to the separatist movement as frustration that sovereignty has taken a back seat in the provincial elections.
Although it was [...]

AHU: Budweiser puts on a patriot act

Anheuser-Buscher overcompensates after merger with Belgian company InBev
How many Budweiser advertising slogans can you recall? I bet it’s at least three. To name a few, there’s “This Bud’s For You,” “The King of Beers,” the image of Clydesdale horses (even ones trained to act like Rocky), and, of course, the three frogs croaking, “Bud,” “Weis” [...]

AHU: The 100-mile diet, liquid edition

As the first days of school and the last days of summer are upon us, one phase of drinking slowly morphs into another. Languidly beating the heat on a terrasse with a bottle of beer in hand turns into complaining about profs and exams over pints at Biftek. The reality of student drinking is that [...]